Who cares what doctors think?

Doctors directly influence more than a third of the entire USA health care economy. Consider these important facts:

• 902,000: number of physicians in the USA in 2005
• $2.1 trillion: USA healthcare expenditures in 2006
• $274 billion: sales of physician-prescribed medications in 2006
• $587 billion: cost of various patient services and devices ordered by physicians and healthcare providers in 2004

Doctors directly control nearly $1 trillion in USA healthcare expenditures, and act as the foundation of our health care system. Doctors influence millions of patients to spend billions of dollars. Doctors have huge personal purchasing power since many are also entrepreneurs with substantial incomes, and doctors typically require sophisticated equipment costing thousands to millions just to equip a single practice.

Doctors are also enormous connectors! Many teach in universities, all require continuous medical education, and typically work through hospitals where they interact with a variety of people and companies unequaled by any other profession.

Whether you are doing market research on medical devices, pharmaceuticals, medical education or on other healthcare issues, doctor survey results will help you make the right business decisions.

We help you reach out to the doctors who are your most important customers, and you can gain priceless information at an extremely low cost. When you conduct doctor surveys, you gain insights that reveal trends shaping the medical industry and your business. You may also get new customers, since cleverly designed surveys can also be used to influence physician thinking about your company, products and services.

Can you think of a more influential group in society? What doctors think really matters!